My first agency, Communique, produced and staged meetings all over the world. We were involved in theming, content creation, meeting planning incentive travel, and events. Today I have come full circle, after successfully exiting the agency and research business five years ago, I am now a Conference Host, Keynote Speaker and Moderator.
Much has changed over the years, mostly driven by new technology, but the endgame remains the same, to deliver exceptional take-home value for your audience and your sponsors and a meaningful return on investment for your organization.
Here are four steps to better conferences and events.
1)Head, Heart and Hands.
Start with your desired outcome and work back. At the end of your event, how do you want to impact your audiences Head, Heart and Hands?