Tony Chapman has been called a great keynote speaker and moderator, and in post conference surveys he often earns the top ranking. The reason for his success, is his ability to create personalized talks that are relevant and actionable to the audience by drawing upon his three decades of experience as a consumer and media expert, brand strategist, and motivational speaker, to build customized and motivational keynote that motivate, and inspire.

Watch Tony Speak

How to get heard in the Age of Noise

Master storytelling to engage the ‘head, heart and hands’ of any audience.

Attention is the oxygen of most human endeavour, but in the Age of Noise most brands, ideas and proposals are starving for attention. Too many choices and too much content are competing for a finite amount of our audiences time. So how do we get heard?

We stop telling our story and become part of theirs.

Tony Chapman will draw upon his three decades of crafting powerful stories that engage the ‘head, heart and hands’ of audiences across all industry sectors. He uses entertaining and enlightening case studies to show why any audience-employees, customers, prospects and investors and all face to face and digital channels respond to this powerful and emotive platform.

Your audience will learn how to craft their message and value proposition into stories and more importantly, why success can only happen when you position your audience, not your offer as the hero, and establish your role as the enabler, helping to bring about the desired outcome.

Audience Takeaway:

  • Learn why attention is the oxygen of your business – Leadership, sales, marketing, operations, service and supply chain.
  • Learn why most brands, ideas initiatives and marketing campaigns are starving for attention.
  • Learn shy storytelling is the best way to be heard in the age of noise.
  • Learn what are the essential pillars are to crafting a story, and what the four human motivators are to get audiences to respond.
  • Learn to identify the critical roles in the story, and why your audience is always the hero.

Interactive Workshop:

Your audience will work in teams to craft stories of well known brands and then act them out to their peers followed by discussion on how it applies to engaging the audiences that matter most to them.

Keynote Speaker – Conference Host – TV and Radio Personality

Tony is one of Canada’s thought leaders on consumerism, corporate culture, branding and the impact of change. Tony draws upon his three decades designing award winning experiences for clients around the globe. He founded and built three agencies, produced meetings and events, and consumer driven campaigns that engaged the head, heart and hands of audiences.

Tony is the recipient of over 100 Gold and Best of Show Awards, Agency of the Year and one of the Youngest recipients to be inducted into the Marketing Hall of Legends. Four different television documentaries have featured his approach to audience engagement. Five years ago Tony sold all of his interests to freely speak his mind in the media, and to Host and Deliver Inspirational Keynote Events at Conferences around the world.

Tony Chapman’s participation will drive audience take home value through his presentations and actionable insights, ideas and strategies. Tony is available to:

  • Host/Anchor your entire event
  • Deliver the Opening and/or Closing Keynote
  • Moderate a Key Session- Facilitate a Workshop
  • Interview/Fireside Chat with Key Individuals
  • Media and Promotional Interviews

Click here for Tony Chapman’s You Tube Channel – Speaking Assets, TV Interviews

Stop Telling Your Story. Become Part of Mine

How to get the attention of the people that matter most to you.

Attention is the oxygen of endeavor, yet many ideas, brands, people and even Leaders struggle to be heard. Why? There is ‘too much and too many’ chasing a finite amount of time, and personal devices and social media are commanding more and more of it.

In Stop Telling Your Story, Become Part of Mine, Tony Chapman will show how to get the attention of those who matter most to you. Learn the secrets of master storytellers, but with a twist that both engages and persuades the ‘head, heart and hands’ of your employees, peers, customers and key influencers.

+ Workshop: To support the keynote Tony Chapman has created two workshops to teach audiences how to use storytelling, with a twist, to shape how their audience thinks, feels, behaves and buys.

The Place to Be

How Retail, Tourism and Hospitality can disrupt their online disruptors.

How to pivot to the heart of your matter.

The five P’s that guaranteed our past success, our Product, Place, Promotion, Price and People are under siege by those competing in the platform economy. This fourth wave, powered by digital matchmakers like Airbnb with Tourism, Uber with Taxis, Netflix with content, Amazon with retail, Zillow with real estate Skip with Restaurants, and thousands more. Applications that are disrupting sectors that were recently thought of as too big to fail.

The disruptive competitors access our mobile phone as their Trojan Horse to offer the consumer “More and Less’. More of what matters to each, and will less friction and pain points. They disrupt entire sectors through their ability to curate competitive offers, aggregate pricing, marginalize if not commoditize brands and to use data to ‘fly fish’ directly into the consumers’ wallet.

Tony Chapman, a competitive strategist, and one of Canada’s leading media authorities on ‘cause and effect’ will take apart the Platform Economy to show what we must do to counter these disrupters, stay relevant and give our consumers a reason to visit and spend. He will draw upon case studies from around the world to encourage ‘bricks and mortar’ to shift from a place to buy, eat or visit, to one that also offers personal experiences that are value-based, emotive and transformative, and that let people be who they want to be.

Audience Takeaway:

  • Learn why the 5 P’s – Product, Place, Promotion, Price and People are all under siege by digital based disruptors in the Platform Economy.
  • Identify the two points of entry where you are most vulnerable to disruption.
  • Take a deep dive into the experience economy and how and why it is driving consumer spending.
  • Mind your 5 P’s but learn how to identify your ‘Be’s’ – the intersection between your brand and the consumers you covet where can be emotive and transformative
  • Learn how focusing on the right ‘Be’s’ will enable you to attract guests, increase spend, develop better talent, and guide your messaging and offer, and spark innovation.


In this interactive workshop your audience identifies the Be’s best suited to your business by looking at what your customers value, and what your brand promises.

Click Here: TV Interview with Tony Chapman talking the Place to Be

A Brand New World

Make things Happen versus Wonder What Happened.

Tony Chapman was the Opening Keynote for Google’s Think 2018 Conference. Tony premiered A Brand New World to rave reviews.  Drawing upon the last five years, where he has delivered transformative keynotes in China, Brazil, Spain, Poland, Scotland and across North America, and his weekly contribution to the conversation on national television and radio, he offers the following point of view on the future.

Tony outlines the critical forces of change that are rendering much of what we know about leading businesses and even societies obsolete. A growing divide has collapsed the middle ground.  You are either making things happen or wondering what happened, there is no status quo.
Tony looks at how to make things happen by first identifying then giving the people that matter most to you – employees, customers, prospects, influencers, and investors ‘More and Less’.  More of what matters to each of them – value added personalization, with less friction and effort. He shows how do dot the three ‘I’s’.  Insight, Imagination and Intention.

In this Brand New World there is no middle ground. You must make things happen versus wonder what happened.


How to give, share, create and collaborate to gain the trust and loyalty of others. An Overview to the Reciprocity Keynote and Workshop

Humans are social creatures who survive and thrive through reciprocal experiences. We give, learn, go and grow. We pull together, and in doing so, we build communities, countries, collaborative cultures and the human spirit.

Reciprocity, the lifeblood of humanity, is being challenged by many of today’s’ technologies. Humans are being conditioned to promote themselves in social media and are obsessed with finding their 15 megs of fame. Often we do this, with little regard for others. We clamor to push forward our stories, ideas, content and selfies with the sole purpose of finding others who can give us ‘likes’, while we offer little or nothing in return.

Conferences that bring people together must now serve an even higher purpose than education and networking, they must combat this insular ‘selfie’behaviour. To do so, we must create reciprocal experiences where attendees come engage and share together. Experiences that make our collective minds ignite, eyes shine and hearts beat.

In doing so, we fuel the positive psyche of each attendee and the collective spirit and culture of the organization they belong to. We learn that by giving unconditionally can we gain and earn the trust and loyalty of our peers, customers and our greater community.

Tony Chapman – Opening Keynote

Tony Chapman’s inspirational keynote uses powerful graphics, video content and stories to bring to life powerful examples of Reciprocity and why it is the lifeblood of humanity. Only by giving and sharing, by pulling together, can we gain as individuals and as a species, and in doing so earn the trust of others. The same holds true for reciprocity in Leadership, Human Resources and Marketing and Sales.

The challenge is that the principles of Reciprocity are being challenged by today’s ‘selfie’ technology where giving to get likes and social media validation is overruling ‘giving to gain and earn.

Tony then talks about the need to combat an increasingly insular society. He shares his thoughts on why success will come to Leaders and Individuals who go beyond quotas and transactions to create a greater purpose, to build corporate, sales and marketing culture of reciprocity. A culture where people freely give, share, create and collaborate with generosity and humility gain the trust and loyalty of each other.

Interactive Workshop

Tony begins the workshop by asking a simple sentence.

I work here and do my job because _________________.

After a spirited conversation on the meaning of work, Tony will spend the balance of the workshop looking at the difference between transactional work where people feel marginalized and transformative work where people feel they have a greater purpose.

Tony will then share his recipe for creating reciprocal relationships with employees, customers, influencers and investors.

  1. Start with a Desired Outcome of how you want people to feel, think, and share
  2. Identify a greater purpose for your company, idea or project than transactions
  3. Design shared experiences where people pull together for a greater purpose

The Keynote and Workshop will be customized to the audience and their industry sector.